Of all the BMW projects I worked on, the most satisfying were these interactive microsites that engaged users in the quest to lower emissions.
Diesel Detour
Diesel fuel is not the dirty fuel of days past. In fact, BMW Advanced Diesel is a heck of a lot cleaner and more efficient than gasoline. This little site could tell you all about it and show you how much fuel you’d save.
BMW EfficientDynamics
However exciting automotive dynamics may be to some people, it still takes some mighty fine copy to make it a real pleasure to learn about. In this interactive quiz, I tried to make the facts behind BMW’s bold plan to reduce emissions fun and easy to digest. I think I succeeded. I hope you agree.
