Susan Hung
Creative Director / Brand Strategist / WriterWelcome! Glad you’re here.
People who are curious about me are my favourite kind of people. So I already like you! Get to know me and let’s be friends.
I’m a collaborative creative leader who can play in the worlds of tech, marketing, interactive media, and film. As a seasoned writer and advertising pro, I tell captivating stories that focus on impact for both the audience and the business.
Services
For startups and growing companies
My deep digital background means I don’t get scared by data and complexity. I tame the details with functional frameworks to operationalize your messaging and content. By the time I’m done, all your teams will know what your brand stands for and have the tools to spread the word themselves. I’m also available to create custom communications any time you like.
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You've got a great product. Is your messaging doing it justice? Get a focused assessment of how you’re showing up in the marketplace to see where you can make improvements for more impact.
Website and communications audit
Competitive analysis
Positioning analysis
Narrative gaps and opportunities
Strategic recommendations
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Strong brands create the recognition, trust and desire that attracts customers. Let’s build the strategic foundations of your brand to clarify your essential value and define how you communicate it. Your sales and marketing teams will thank you.
Mission, vision and values
Brand pyramid and essence
Positioning statement
Personality and voice
Logo, colours and visual identity
Brand guidelines and playbook
Content production systems
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Put your brand foundations to work with professionally crafted creative communications. I bring big agency experience, thinking and design power to help you stand out and above the competition.
Sales materials
Decks and presentations
Thought leadership
Creative ad campaigns
Newsletters and emails
Brochures and reports
Brand and product videos
For design-led studios and agencies
I’m the senior creative who can hit the ground running and own all the words, from the strategic thinking behind the ideas to the actual copy on the executions. I can lead a junior design team to elevate their work or collaborate with senior leaders in need of an experienced partner to help conjure the next great idea. Either way, I’ll sell the work with passion and persuasion to win the client’s trust.
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I’m a conceptual thinker who dissects brands and briefs to lay a strong foundation for creative excellence and success.
Messaging and content audit
Brand strategy, naming and positioning
Brand narrative and voice development
Content strategy (marketing, product design)
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I’m an adaptable, hands-on leader who understands how to create and express ideas for an integrated, omnichannel world.
Creative direction
Integrated advertising concepts (digital, social, print, XM, CRM)
Copywriting (ads, UX, presentations, thought leadership)
Scriptwriting (video, gaming)
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I started my career as a producer and my penchant for organizing people, processes and systems has never left me.
Content production systems
Story producing
Film and video production
Featured Projects
To give you an idea of my creative range, here’s a selection of different types of projects I’ve written and led.
Big Brand Experience
No matter the industry, I do my best work when I really get to know a client’s brand and business. The words and ideas just flow.
