Brand Strategy & Naming:

Various Clients

 

A strong brand is a strategic business advantage. Working closely with founders, executives and marketing teams, I help organizations articulate their value and build a distinctive brand from the inside out. Together, we excavate what makes their brand tick. Then, in lock step with the design team, I develop actionable guidelines for voice and messaging to ensure the brand communicates with clarity, consistency and personality.

I love doing brand strategy work for the same reasons I love writing screenplays. Because building a brand is like building a character in a story. You get to define not just what they look like or how they sound, but also what they believe, what they’re chasing, how they behave, and how they win.

Brand reveal video for Mindstrong mental health platform

Animated logo for Muuvment social impact platform

Brand strategy is a collaborative exercise in soul-searching that dives deep into the intimate details of purpose and personality.

Just like sessions with a therapist, the work must remain private and confidential so there’s not much I can show.

 
Barrel Hunter Club brand playbook cover
Barrel Hunter Club logo
Barrel Hunter Club brand playbook pages
Barrel Hunter Club branded glasses
Barrel Hunter Club gift box
Barrel Hunter Club website

Imagine, inside these playbooks, clear and compelling articulations of the company mission, values, audience and positioning. A concise brand essence that serves as a powerful shorthand of what a company stands for. Thoughtful and actionable messaging pillars to take to market. A brand personality with character traits that are easy to grasp. Voice and tone guidelines with illustrative examples. A cohesive brand narrative that tells a story of purpose and promise, inspiring everyone from employees to customers. Maybe even your mom.

Hugh brand playbook cover
Hugh avatar behaviour
Hugh headline
 

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Digital Product Design